History of Kutztown Rotary

Chartered April 14, 1926

Kutztown Rotary Club History

• Kutztown Club History
  • Club Past & Present Presidents
  • Club History
  • Club's First Meeting
  • Past & Present Members (1926 to 2006)
  • Past Exchange Students
    • Aditi Gopalani
    • Ceslo Santin
  • History of Rotary International
  • History of Four-Way Test
    
    
• Kutztown Rotary Club Website

Kutztown Rotary Club History

When you drive through Kutztown during the holiday season and once again enjoy the decorative trees and lights, think of the Kutztown Rotary Club. Funds donated by Kutztown Rotary are used to defray the cost of the Christmas trees and lights that adorn the streets of the borough.

The Kutztown Rotary Club was begun on a brisk April 14th in 1926. According to Charles Esser, a charter member, William Derstine of the Quakertown Club was instrumental in organizing the Kutztown Club. The need for a service-oriented club in the Kutztown seemed to be a view shared by a number of business and professional people within the community.

With the help of Arthur Bonner, the club organized in the spring of 1926 to include the following members: John H. Bieber, Arthur Bonner, John W. DeTurk, O. H. Dietrich, Charles Esser, 0. Raymond Grimley, Dr. E. E. Hamilton, Quinton D. Herman (Pres.), William D. Landis, Rev. R. B. Lynch, George H. Rohrer, Dr. Amos C. Rothermel, Dr. Henry W. Saul, Robert Schlenker, William Siegfried and Charles Stein.

The earliest records of the club are newspaper accounts of meetings beginning in January of 1928. The membership had risen to about 30 active participants. The emphasis during those years of business expansion in our country was on the state of our economy-many programs devoted to business particulars and proper business ethics. The club's meetings were sometimes given over to discussions of community welfare and community improvement. On one evening, the brothers petitioned the State Highway Department to stop their plans for re-routing route 22. They felt it would hurt Kutztown and the surrounding communities.

We are indebted to Brother Arthur Bonner for his records, as secretary, from 1934 to 1950. This chronicle of events passes through an era of great turmoil and great accomplishment in our country. Coincidentally, this was a phase that our own club went through. On July 24, 1935, the club, with 7 members present, asked itself … whether we should continue our Rotary Club. Somehow the economy of the country had affected the club so that the mid-30's were a time of introspection. The programs seemed more devoted to schools and vocations with a special emphasis on local happenings and community betterment.

With a special assist from President Paul Wiltraut, the club pulled through those doldrum days and had a membership of 21 by the end of 1937.

The years of World War II saw Rotary grow steadily in Kutztown. The expressed feeling of the club seemed to be that we needed to include our total business community in the club because we both needed each other. The subjects of many of those wartime meetings were directly related to the conflict. On January 7, 1942 the Rev. Renoll spoke to us on The underlying causes of our Foreign Wars.

Kutztown Rotary had a national emphasis during those years. There was a great interest in such themes as conservation of resources, national education programs and how to help in the war effort. There was an effort to recruit more members because many clubs had . . . lost so many of (their) young men of late, they know it and can't help it.

By the time Kutztown Rotary celebrated its 20th anniversary in 1946 the club had 30 members. With the end of the war, attention focused once more on our local community with many projects and programs related to our local schools and college. Although Arthur Bonner still maintained the minutes of board meetings, Martin Hitter and Harry Yoder were editing the weekly bulletin. There was a movement once again to increase membership. By 1949 the club had a membership of 40.

One of the most significant community projects begun during the post-war years was the establishment of Boy Scout Camp Edmar. Although completed in the 50's the Camp was an idea begun after the war and carried forward to completion over many Rotary administrations. The club´s annual ham and bean dinner is a constant reminder of this work.

Rotary International service had its roots prior to W. W. II but began in earnest in 1947. With a donation of $50 to the Rotary Foundation, a living memorial was begun to Paul Harris, the founder of Rotary. The character of our own club became more cosmopolitan with a drive for Rotary Foundation and the beginning of international services such as Rotary Exchange and the hosting of foreign students. During the 60's and early 70's efforts were made to increase our participation in international endeavors by such means as Happy Dollars (generally attributed to Rev. George Shults).

At its 50th anniversary in 1976, a glance at the weekly bulletin described 25 separate functions of the club - from distinctly club activities, such as the 50th year celebration, to community efforts such as Town and Gown, vocational service such as F.F.A. to international service such as Rotary Foundation. There is little doubt that Rotary encompassed the truest meaning of the word Service.

1979 saw the start of the clubs highly successful annual Rural/Urban Nights.

In 1980, the Kutztown Rotary club initiated it annual golf tournament. This became the club´s major fund raiser and has funded many worthwhile community projects and scholarships. Today it is known as the Donald L. Boyer Golf Tournament in memory of Rotarian Donald L. Boyer.

In 1984 the club started a profitable partnership with the Berks County Kennel Club Dog Show at the Kutztown Fairgrounds. This proved to be another major fund raiser for the club´s charitable activities. The club started sponsoring an annual Health Scan project and providing Christmas trees as decoration for Main Street. 1984 also saw the start of the clubs highly successful "Student of the Month program.

A development in 1985 was the addition of four members from the disbanded Topton Club: John W. Tallman, Forrest K. Fetherolf, Isaac R. Evans, and Dean G. Wetzel. These men joined the club as experienced Rotarians and made their presence felt by their willingness to become involved.

1986 saw the introduction of the song, R-O-T-A-R-Y at all meetings. The club has been a singing club every since.
1990 started the annual softball game with the Fleetwood Rotary Club that increased friendship and rivalry between the clubs.

In 1994, at its 70th Anniversary celebration the Kutztown Rotary Club gratefully acknowledged the dedicated service of its senior members, particularly Martin H. Ritter, Wilmer F. Beck, Jacob R. Esser and Samuel P. Smith who had been Kutztown Rotarians for 218 collective years. It also welcomed its new members, including our first female Rotarian, Barbara Stratton, who joined in 1994.

In 1999 the club started an annual practice of serving a dinner at the Reading Homeless Shelter.

The bicentennial saw a milestone in the history of the Kutztown Rotary Club. Erin Webb became the clubs first female president. Today our club has 7 female members and 2 have served as Club President.

In 2001 the club celebrated its 75th Anniversary and sadly recognized the dedicated service of several members who had passed away the previous 5 years. These included:

• Wilmer Beck was also known as Buck Wheat since he owned the local flour mill. His mill is now the home of Radius Tooth Brush. Wilmer served as a loyal Rotarian in Kutztown for 65 years from 1936 until his death in 2001.
• Samuel P. Smith was a 50-year member of Kutztown Rotary. He passed away in 1999 after spending his entire life in Kutztown except for stints at West Virginia University and in the Army. He was involved in many local businesses and was always involved in community organizations.
• Barbara Stratton was the clubs first female member. She died in 1997 after using her nursing background to introduce the club to the Omega Health Screening program. Not only was she the first lady at Kutztown University, she was also a mover behind many community organizations.

1982 saw the start of an effort by the club to organize a Rotaract Club at Kutztown University. This effort finally was successful in 2003, when Tom Turner formed a partnership between our club and the Lambda Chi Alpha service fraternity. They assist our club with our service projects and we assist them with theirs. It is a great relationship. Both groups have increased their level of community service since working together.

2003 saw the start of the annual Kutztown Rotary Main Street Minigolf Tournament. 2004 saw the start of the Flatworks Rotary Art Show and Sale. These are both great events for the community and also generate funds for local charities.

In 2005 Rotary International celebrated its centennial and the Kutztown Rotary Club took on a centennial project, providing the Kutztown Park with many new picnic benches. In 2005, Kutztown Rotary resurrected its Exchange Student program. It had Celso Santin from Brazil from 2005 to 2006, Aditi Gopalani from India from 2006 to 2007, and Carlos Ramirez from Chile from 2007 to 2008.

So whether it be the Christmas lights in winter or the picnic benches in summer, the Rotary Club is a conspicuous part of life in Kutztown.

The clubs oldest member and member with the most tenure is Martin Ritter who at age 96 has been a member 69 years. Martin was President of Kutztown Rotary Club during 1942-1943. During his tenure as president, the meeting place of the Club was at the Keystone House for three months and at the Bruce Orth Tea House for the balance of the year. One of the Club projects was the giving of eye glasses to the needy. Martin recalls a very pleasant Christmas Party and a party for the Rotaryanns and children, which, he believes, was the first that the club ever held.

Kutztown Rotary is unique in many ways largely due to its rural setting as well as the background of its members and its Pennsylvania German Heritage. Now that it is over 80 years old and growing, it continues its involvements both on the local level and abroad. For over 80 years many of our Rotarians have unselfishly given of their time and talents in making the Kutztown area and the world a better place to live. The Kutztown Rotary takes pride in acknowledging the many club members who have served in the past and present as they lived the Rotary Motto, He Profits Most Who Serves The Best.

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Kutztown Rotary Club's First Meeting

Charter Night - Kutztown Rotary Club

April 14, 1926

Close to 200 Rotarians were in attendance representing 15 Clubs from the 50th district. The charter was presented to Q. D. Herman by District Governor Dr. Gilbert J. Palen who delivered an inspiring address. The charter was Charter Number 2311.

Rev. Hanry I Stahr, President of the Bethlehem Rotary, delivered a 30-minute address on the 10th anniversary of the Bethlehem Club's Charter Night. The address was entitle "Beware of doing things just because everybody else does." Rotarian Stahr's message was "Do not follow the crowd but lead the way."

Chaplain R. B. Lynch gave the invocation.

William A. Derstine, Quakertown, the District Governor's special representative and local organizer, presided. William A. Derstine was assisted in organizing the Kutztown Club by Samuel I. Henry of the Allentown Club.

Singing was led by Ted Nash, who make a special trip from Vineland, NJ.

Constance Rhode gave three readings.

Music was presented by 31 members o fthe Hamburg Boys Band sponsored by the Rotary Club of Hamburg.

Charles Meredith, Quakertown Free Press, on behalf of the Quakertown Club, presented Q. D. Herman with a gong and gavel.

Dinner was served by the Kutztown Fire Company Auxiliary with Mrs. George Leiser in charge. Tables were decorated in Rotary colors and with potted plants. Each server wore a paper hat with the Rotary emblem on it. Souvenirs were leather key purses.

Menu: featured Berks County Hinkel mit Filsel und Gravey.

Guests were present from Allentown, Reading, Emmaus, Northampton, Catasauqua, Quakertown, Hamburg, Dryville, Bethlehem, Slatington, East Greenville, Palm, Philadelphia, Pennsburg, Vineland NJ, Hereford, Boyertown, Soudertown, and Kutztown.

Kutztown guests included: H. B. Yoder, William S. Rhode, Max Wirtz, George W. Bieber, Dr. C.C. Boyer, William S. Christ and Clarence Siegfried.

First Officers and Charter Members

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Kutztown Rotary Club Past & Present Presidents

Past & Present Members of Kutztown Rotary

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-2006 to 2007

The Kutztown Rotary Club hosted exchange student from India. Aditi was a Junior at Brandywine Heights High School. Her host family was the Sherry's in Rockland Township. Her Rotary Mentors are Patt McCloskey and Bob Hobaugh.

Aditi, from Nagpur, India, speaks 4 languages, Hindu, English, Sanskrit, and a dialect Hindustani. Her city Nagpur is also known as the "Orange City," as it is a major trading center for oranges. It's said to be the cleanest city in India and one of the greenest.

Nagpur is the most central city in India. It has a population of over 2.5 million people while the total Indian population is over a billion. The size of India is about 1/3 the size of the USA.

Aditi was accustomed to hot weather but not cold weather. The climate of Nagpur follows a typical seasonal monsoon weather pattern. The peak temperatures are usually reached in May/June and can be as high as 48C (118F). The onset of monsoon is usually from July and the season extends up to September, with monsoon peaking during July and August. After monsoons, the average temperature varies between 6C (43F) and 27C (80F) right through December and January.

The Flag of India consists of three equal horizontal bands of saffron (subdued orange) (top), white, and green with a blue chakra (24-spoked wheel) centered in the white band; similar to the flag of Niger, which has a small orange disk centered in the white band. In India, the chakra represents each of the centers of spiritual power in the human body, usually considered to be seven in number.

India is in Southern Asia, bordering the Arabian Sea and the Bay of Bengal, between Burma and Pakistan. Nagpur is at about the same latitude as Guadalajara in central Mexico. Ancient cultures in India go back to at least 5,000 BC.

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Exchange Student

Celso Santin - 2005 to 2006

The Kutztown Rotary Club hosted Exchange Student Celso Xavier Santin Jr. from São Paulo, Brazil. Celso attended and graduated from Kutztown High School where he played on the football team. The economy of Dracena is a mixture of manufacturing and agriculture and is a cultural center. Celso has a younger brother. His mother is a business teacher and she also teaches dance and swimming. His father manages the family's furniture manufacturing business. His father was president of the local hospital for three years. His grandparents own and operate a farm west of Dracena. Celso was hosted by the Hobaughs and Kristen Tuerk. Celso was from Dracena, Brazil, a town of approximately 45,000 in the western part of the State of São Paulo, about 500 miles west of Rio De Janeiro. Celso was a great addition to our club in the 2005-6 school year.

In the fall of 2006 Celso returned to Kutztown to attend Kutztown University.

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History of the Beginning and Growth of Rotary

  In 1905..... 37 year old attorney Paul Harris changed the world. 

1891-92-93     Paul Harris, who was raised by his New England grandparents with values of        tolerance toward all, gained his law degree in 1891. 1In his senior year, a former graduate told his class that they should "Go to a small town for five years make a fool of themselves, then go to the big city!" Paul decided to hit the road for the entire world. He worked as a reporter for the San Francisco Chronicle, 1891; manual laborer on a fruit ranch, then raisin packing plant, teacher at the L.A. Business College in 1892. Denver, Colorado, 1892: Actor in a stock company, reporter for the Rocky Mountain News, cowboy, reporter for The Republican. Jacksonville, Florida: St. James Hotel night clerk, traveling granite/marble salesman 1892/93, reporter on the Washington Star, cattleman on a ship 1893, haymaker and cannery worker 1893, sub-foreman of the gang of cattlemen 1893, (where he wrote that, on his first voyage, he experienced sub-human conditions); orange picker in Florida 1893, back to Jacksonville selling marble granite. His territory included the southern states, Cuba, the Bahamas and Europe. When he announced that he was going to Chicago to practice law his employer said, "Whatever the advantages of settling in Chicago may be, I am satisfied you will make more money if you remain with me." To which Paul replied: "I am sure you are right but I am not going to Chicago for the purpose of making money; I am going to the purpose of living a life."

1896-1900  In 1896, he did go to Chicago to practice law.  One evening, in the early 1900´s, Paul went with a professional friend to his suburban home.  After dinner, as they strolled through the neighborhood, Paul´s friend introduced him to tradesmen in their stores.  This reminded Paul of his grandparent´s home in New England.   "Why not have a fellowship composed of businessmen from different occupations, without restrictions of politics or religion?" he thought.

1905  On February 23, 1905, Paul Harris had dinner with his closest friend, Chicago coal dealer Silvester Schiele. Afterwards they walked over the river to Room 711 of the Unity Building where they met their host, Gustavus Loehr, a mining engineer; and another friend, Hiram Shorey, a merchant tailor.  Harris proposed that they form a club. No name was chosen for the group. The second meeting was March 9th. Three other men, Harry Ruggles, William Jenson, and A. L. White joined them. Ruggles was a printer, and created the "name badge" version of the Rotary "wheel" and also started singing in Rotary. In fact his singing kept the group from disbanding more than once. Paul Harris later wrote: "The significant occurrence of the second meeting was the introduction of Harry Ruggles, the printer. Harry was destined to play an important part in the life of the Chicago club, for through his suggestion of club singing his influence has been made felt by the entire movement." Paul P. Harris, page 95 "The Founder of Rotary 1928. Two weeks later the group gathered at the office of Silvester Schiele, in his coal yard at Twelfth and State Streets.  Six of the previous seven were present along with Charles Newton and Arthur B. Irwin.

1908-1909     Paul was very interested in starting Rotary in other cities. The second Rotary club was founded by Homer Wood in San Francisco in 1908. 7Wood then quickly organized Oakland #3  (When did weekly meetings begin? 6According to the general secretary in 1948, it was Oakland #3 in 1909.)  Seattle #4 and Los Angeles #5. In fact, before the end of 1909, there were seven clubs, including New York City #6 and Boston #7. That's right, in 1908 and 1909, Homer Wood started four clubs. In the rest of the United States there were two, and the San Francisco club is credited, by some, with starting New York.

GROWTH OF ROTARY AROUND THE WORLD

Paul  Harris had a vision of "Around the World Rotary" which was also opposed by many of his fellow Rotarians. It was not until he won the loyalty of the man who was to be Rotary´s secretary from 1910 - 1942 that Rotary became organized and international. That man was Chesley Perry, whom Paul called the "Builder of Rotary."

1910-1911  By August 1910 there were sixteen clubs and the National Association of Rotary Clubs was organized and held its first convention that year, in Chicago.  At the 1911 Portland Convention, "Service, Not Self" was introduced by Frank Collins of Minneapolis. It later became "Service Above Self.  " The slogan "He profits most who serves best," was also read there.  It had been written by Arthur Sheldon and delivered by him at the first convention the previous year in Chicago. Both were approved by RI in 1950. Learn what Sheldon really meant by his well thought phrase. You can study all of Rotary's conventions from 1910 on and learn about each of our presidents from Paul Harris to the present as well as their clubs from our website dedicated to presidents of Rotary.  Another important event at the 1911 Portland convention was the platform brought forward by Seattle #4. This platform, is still essential to the philosophy of Rotary today.

1912-23  When clubs were formed in Canada and Great Britain in 1912, the name was changed to the International Association of Rotary Clubs, and was later shortened to Rotary International in 1922.  Paul Harris was the first president of the National Association of Rotary Clubs, serving two terms. He was named President Emeritus of the International Association in 1912 and served until his death in 1947. 1Harris suffered a near fatal heart attack in his final year as president of the National Association and required a full year to recover. Yet, over the next 35 years, he and his wife Jean Thomson Harris made numerous exhausting trips to nearly every continent, visiting hundreds of cities, planting friendship trees and attending Rotary conferences.

The design in the Rotary Wheel changed as Rotary grew.
Click on the photo for a large view of the graphic history of the wheel.

 1947   As Rotary spanned the globe, branch offices were opened in Europe, South America, South Asia, Southwest Pacific. In the UK British Rotary had its own office. 6When Rotary International President Emeritus, world traveler, author and prominent Chicago attorney Paul Harris passed away on January 27, 1947, his dream had grown from one group of four to 6,000 clubs in 75 countries with 300,000 members brought together through the service and fellowship of Rotary.

 1987-89    Two world wars changed the face of Rotary - parts of the Far East and Eastern Europe were closed to Rotary. Eventually, clubs were re-established in Japan, Germany, Poland and Hungary.  In 1990 the first club was opened in the former Soviet Union and China.  In 1987, Rotary membership was opened to women, and in 1989 the RI Council on Legislation standardized all Rotary documents and rules.

 ROTARY TODAY      There are over 31,000 Rotary clubs, in 167 countries, whose members carry on club, vocational, community and international service.  The Rotary Foundation of Rotary International annually spends some $105 million on international education and humanitarian programs, providing grants which save lives and improve conditions throughout the world. Rotary also sponsors international ambassadors of good will through educational awards to university students and teachers, and through international exchange of business and professional people.  Today the Rotary Foundation scholarship program is the world´s largest privately funded international scholarship program.  Approximately 1,100 scholarships are awarded annually.  Rotarians have raised some 438 million dollars for the PolioPlus program alone as well as provided thousands of volunteers to administer the vaccine around the world. 

How did Rotary get its name?  During the course of one of the early meetings, Paul suggested several possible names for the new club. Among others - Rotary. It met with general favor and was adopted forthwith. The significance of the name becomes apparent on examination of the original plan of the club, which provided for rotation in the place of meeting, in the chairmanship, and even in membership which was to be continued for one year only.

Who was the first Rotary president?    Silvester Schiele. The meeting was in Schiele's office, hence, as a courtesy, he became the president. ""Silvester Schiele, my most intimate Chicago friend, and one of the three who first met with me, was made our first president, and has been a constant member. Gustavus Loehr and Hiram Shorey were the other two but they failed to follow through. On the other hand Harry Ruggles, Charley Newton, and others who were quickly added to the group, with hearty zest joined in developing the project." 

This short history was produced by Rotary's Global History Fellowship (An Internet Project): http://www.rotaryhistoryfellowship.org/ 

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History of the Four-Way Test

One of the world's most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:

"Of the things we think, say or do:

  Story of the Four-Way Test By Herbert J. Taylor

Back in 1932, the Creditors of the Club Aluminum Company assigned me the task of saving the company from being closed out as a bankrupt organization. The company was a distributor of cookware and other household items. We found that the company owed its creditors over $400,000 more than its total assets. It was bankrupt but still alive.

At that time we borrowed $6,100 from a Chicago bank to give us a little cash on which to operate.

While we had a good product our competitors also had fine cookware with well advertised brand names. Our company also had some fine people working for it, but our competitors also had the same. Our competitors were naturally in much stronger financial condition than we were.

With tremendous obstacles and handicaps facing us we felt that we must develop in our organization something which our competitors would not have in equal amount. We decided that it should be the character, dependability and service mindedness of our personnel.

We determined, first, to be very careful in the selection of our personnel and, second, to help them become better men and women as they progressed with our company.

We believed that "In right there is might" and we determined to do our best to always be right. Our industry, as was true of scores of other industries, had a code of ethics but the code was long, almost impossible to memorize and therefore impractical. We felt that we needed a simple measuring stick of ethics which everyone in the company could quickly memorize. We also believed that the proposed test should not tell our people what they must do, but ask them questions which would make it possible for them to find out whether their proposed plans, policies, statements or actions were right or wrong.

Considerable time was spent in developing four short questions which now make up the Four-Way Test. Here are the four questions:

1. Is it the truth?
2. Is it fair to all concerned?
3. Will it build good will and better friendships?
4. Will it be beneficial to all concerned?

I placed this little test under the glass top of my desk and determined to try it out for a few days before talking to anyone else in the company about it. I had a very discouraging experience. I almost threw it into the wastepaper basket the first day when I checked everything that passed over my desk with the first question, "Is it the truth?" I never realized before how far I often was from the truth and how many untruths appeared in our company's literature, letters and advertising.

After about sixty days of faithful constant effort on my part to live up to the Four-Way Test I was thoroughly sold on its great worth and at the same time greatly humiliated, and at times discouraged, with my own performance as president of the company. I had, however, made sufficient progress in living up to the Four-Way Test to feel qualified to talk to some of my associates about it. I discussed: it with my four department heads. You may be interested in knowing the religious faith of these four men. One was a Roman Catholic, the second a Christian Scientist, the third an Orthodox Jew and the fourth a Presbyterian.

I asked each man whether or not there was anything in the Four Way Test which was contrary to the doctrines and ideals of his particular faith. They all four agreed that truth, justice, friendliness and helpfulness not only coincided with their religious ideals, but that if constantly applied in business they should result in greater success and progress. These four men agreed to use the Four Way Test in checking proposed plans, policies, statements and advertising of the company. Later, all employees were asked to memorize and use the Four-Way Test in their relations with others.

The checking of advertising copy against the Four-Way Test resulted in the elimination of statements the truth of which could not be proved. All superlatives such as the words better, best, greatest and finest disappeared from our advertisements. As a result, the public gradually placed more confidence in what we stated in our advertisements and bought more of our products.

The constant use of the Four-Way Test caused us to change our policies covering relations with competitors. We eliminated all adverse or detrimental comments on our competitors' products from our advertisements and literature.

When we found an opportunity to speak well of our competitors we did so. Thus, we gained the confidence and friendship of our competitors.

The application of the Four-Way Test to our relations with our own personnel and that of our suppliers and customers helped us to win their friendship and good will. We have learned that the friendship and confidence of those with whom we associate is essential to permanent success in business.

Through over twenty years of sincere effort on the part of our personnel, we have been making steady progress toward reaching the ideals expressed in the Four-Way Test. We have been rewarded with a steady increase in sales, profits and earnings of our personnel. From a bankrupt condition in 1932 our company has paid its debts in full, has paid its stockholders over one million dollars in dividends and has a present value of over two million dollars. All of these rewards have come from a cash investment of only $6,100, the Four-Way Test and some good hard working people who have faith in God and high ideals.

Intangible dividends from the use of the Four-Way Test have been even greater than the financial ones. We have enjoyed a constant increase in the good will, friendship and confidence of our customers, our competitors and the public and what is even more valuable, a great improvement in the moral character of our own personnel.

We have found that you cannot constantly apply the Four-Way Test to all your relations with others eight hours each day in, business without getting into the habit of doing it in your home, social and community life. You thus become a better father, a better friend and a better citizen."

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